Supply6, a daily supplements brand, has raised a substantial amount of funding to fuel its growth and innovation. The company has secured Rs 48 crore in a funding round led by Unilever Ventures, with participation from Zeropearl VC and actor-turned-entrepreneur Kriti Sanon. This investment will enable Supply6 to expand its product portfolio, enter new markets and distribution channels, and strengthen its marketing and partnerships. The company's current annualised revenue run rate (ARR) is Rs 75 crore, and it aims to reach Rs 100 crore in the next three to four months. Supply6's flagship product, Supply6 360, is a comprehensive supplement that combines over 63 ingredients, including probiotics, micronutrients, and adaptogens, into a single sachet. This product is designed to simplify the daily supplement routine for consumers, offering convenience and accessibility without the need for multiple products or complex planning. The company's co-founder and CEO, Vaibhav Bhandari, expressed enthusiasm about the partnership with Unilever Ventures, highlighting the expertise in building consumer brands at scale and the potential for accelerated innovation and consumer reach. Pawan Chaturvedi, partner and head of Asia at Unilever Ventures, emphasized the belief in the future of wellness centered around simple, everyday habits, and the potential for Supply6 to become a category-leading wellness brand in India. Zeropearl VC's founder and managing partner, Bipin Shah, noted the company's strong repeat consumer behavior and disciplined execution, with a significant portion of revenue coming from its two flagship products. The funding will be allocated to product innovation, clinical research, supply chain capabilities, digital experience, and expansion across direct-to-consumer, marketplace, and quick-commerce channels. Supply6's strategic focus on product development, market expansion, and consumer engagement positions it for continued success in the competitive supplements market. The company's commitment to simplifying daily wellness routines and its innovative product offerings make it a brand to watch in the Indian wellness industry.
